The Sales Engine Built for the Way Dealerships Actually Work

Why SirQo Exists

Most CRM systems weren’t built for how dealerships actually operate, especially in the Philippines. They’re often overbuilt, expensive, difficult to implement, and ignored by the people expected to use them.

At AutoDeal, we experienced this problem firsthand as digital automotive retail accelerated, dealerships struggled to manage inquiries coming from websites, social media, marketplaces, walk-ins, and events. Leads were scattered across systems, follow-ups were inconsistent, and response times often stretched into days.

To solve this, AutoDeal built its own internal sales and lead management engine, technology that eventually handled 15,000 to 20,000 leads per month, automated lead routing across dealer networks, and reduced response times from nearly 3 days to less than 1 hour for over 50% of dealers and agents on the platform.

As brands and dealers saw the results, they began asking to use the system themselves and that success became the foundation for SirQo.

We built SirQo around unlimited users, mobile-first workflows, rapid deployment, and real-time transparency across their operations.

Today, SirQo powers lead management, sales execution, analytics, websites, and dealership operations for automotive brands and dealer groups across the Philippines, including Grand Canyon Multi Holdings, Inc., Kia, Mitsubishi Motors, Hyundai, and Isuzu, helping them manage leads, power dealership websites, streamline customer engagement, and support after-sales and service operations through one connected platform.

What Does SirQo Actually Do?

SirQo is the operating system for dealership lead-to-sale execution, centralizing every lead source into one connected platform, automatically routes inquiries in real time, and gives dealers complete visibility across the sales process, from first inquiry to completed sale.

From there, teams can manage the full sales process:

• lead responses
• quotations
• test drives
• follow-ups
• customer interactions
• sales tracking

All within a mobile-first platform designed specifically for dealership workflows.

The result is faster response times, improved accountability, better visibility across the network, and a more reliable sales operation from first inquiry to completed sale.

1. Unified Lead Management

Capture and manage every lead source in one connected platform, from AutoDeal marketplace inquiries to websites, social media, showroom walk-ins, events, and third-party channels.

Leads are automatically routed to the right dealer or agent using customizable rules, helping teams respond faster, reduce lead leakage, and maintain visibility across every customer interaction.

2. Mobile-First Sales Execution

SirQo is designed for the showroom floor, not just the desktop.

Agents can respond to inquiries, send quotations, schedule test drives, add showroom leads, and track customer activity directly from their mobile device.

Every opportunity remains visible across the customer journey, from inquiry and test drive through financing, reservation, and completed sale.

3. Agent Rewards & Adoption

Most CRM systems fail because sales teams stop using them, whie SirQo encourages consistent adoption by building rewards and accountability directly into the sales process.

Agents can earn incentives for completed sales, customer engagement milestones, and positive customer experiences, redeemable through GCash, vouchers, and other real-world rewards.

Verified customer reviews are tied directly to agent profiles, helping strengthen accountability, reputation, and long-term performance across the network.

4. Analytics & Network Performance

SirQo transforms fragmented dealership activity into a single, real-time operational view of your sales ecosystem.

Track performance across dealer groups, branches, agents, lead sources, response times, and conversion funnels, all from one connected dashboard.

Identify where leads are dropping off, which channels drive conversions, and where operational gaps exist so management can act faster across the network.

5. APIs & System Integrations

SirQo acts as the central operational layer across your digital sales ecosystem, connecting websites, CRM/DMS platforms, reporting systems, and customer interactions in real time.

Every inquiry, quotation, booking, and customer interaction is captured, routed, standardized, and synced in real time across your systems.

We seamlessly pipe data into:

• CRM / DMS Platforms (Complementing or updating your existing back-office software)
• Data Warehouses & BI Tools (For advanced corporate reporting)
• Reporting Systems (Reporting Systems (For localized or cross-network compliance)

The bottom line is, SirQo doesn’t force you to rip and replace your core corporate IT infrastructure, it sits on top, connects the fragments, and makes your existing tools smarter.

6. Conversion-Optimized Websites

We don't just give you software; we build your digital storefront. SirQo designs and launches bespoke, modern automotive websites that are natively powered by the SirQo engine right out of the box.

Because the website frontend and the lead-management backend are built to work together, every inquiry bypasses traditional lag times.

• Bespoke, Brand-Aligned Design: Tailored completely to your dealership group's identity.
• Native Lead Capture: Customer inquiries, test-drive bookings, and service requests flow instantly into SirQo with zero delay.
• Mobile-First Infrastructure: Engineered specifically for how modern car buyers browse and buy on their phones.

The result is a premium, high-converting customer website that feeds directly into your sales team's mobile devices in real time.

Built Around Real Dealership Operations

SirQo brings lead management, agent performance, analytics, websites, and aftersales into one connected platform built specifically for how dealerships actually operate.

From first inquiry to completed sale, and beyond into aftersales and retention, every customer interaction stays connected, visible, and actionable across your organization.

The result is a simpler, faster, and more accountable sales operation that helps your team respond quicker, move efficiently, and close more deals using tools they will actually use every day.

If you are looking for a platform built around the realities of automotive retail without adding unnecessary complexity, SirQo is built for exactly that.

Book a demo to see how SirQo works in practice.