2021 H1
AutoDeal’s H1 2021 Industry Insights Report highlights the continued recovery of the Philippine automotive market during the first half of 2021, driven largely by rising online demand, stronger digital engagement, and improving dealer responsiveness. As consumer buying behavior shifted further online, AutoDeal remained the country’s leading automotive marketplace, helping connect buyers with dealers across new cars, used cars, and motorcycles. The report emphasizes that while leads increased significantly, buyers also became more patient and took longer to complete purchases, making long-term lead nurturing more important than ever.
2021 H1 Key Points
During H1 2021, the AutoDeal network recorded 17 million website visits, 155,269 quotes and test drives, 13,089 confirmed purchases, and 280,629 buyer-dealer conversations. Mobile remained the dominant shopping channel, accounting for 81.69% of leads, while the average time from inquiry to purchase rose to 62 days, up from 2020. The average vehicle sold price reached ₱1.19 million, showing continued demand for higher-value vehicles despite economic uncertainty.
Main Points
- 17,003,006 website visits across AutoDeal & MotoDeal
- 155,269 enquiries, quotes, and test drives generated
- 13,089 confirmed purchases tracked
- 280,629 buyer-dealer conversations recorded
- 81.69% of buyers used smartphones
- 62-day average purchase journey from inquiry to sale
- ₱1.19M average vehicle transaction value
- Dealer response times improved to just 38 minutes among top performers
- Used car demand remained strong, led by Toyota and Mitsubishi
- Motorcycle demand also expanded, with Yamaha and Honda leading inquiries
Conclusion
The H1 2021 report confirms that digital retail had become the primary growth engine for the Philippine automotive industry. Consumers were increasingly comfortable researching and buying online, while dealers who responded quickly and maintained long-term engagement gained the most success. The findings suggest that future growth would continue to depend on mobile-first experiences, strong lead management, and seamless digital-to-dealer customer journeys.
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