2020 Full Year
AutoDeal’s 2020 Full Industry Insights Report provides a comprehensive view of how the Philippine automotive market performed during one of the most challenging years in recent history. Despite market disruption, digital demand remained strong as more consumers turned online to research vehicles, compare options, submit enquiries, and complete purchases. The report highlights the rapid shift toward online automotive retail, stronger mobile usage, changing consumer preferences, and the increasing importance of fast dealer response times and digital lead management.
2020 Key Points
The report shows that AutoDeal continued to lead the market in digital automotive demand, generating 29.8 million website visits, 141,987 quotes and test drives, 25,042 confirmed purchases, and 397,384 buyer-to-dealer conversations across the network in 2020. Mobile remained the dominant buying channel, with 81.6% of users shopping via smartphone. Buyers took an average of 63 days to purchase after enquiry, while the average vehicle sold price reached ₱1.23 million, showing sustained demand across higher-value segments.
Main Points
- 29.8M+ website visits across AutoDeal & MotoDeal
- 141,987 enquiries, quotes, and test drives generated
- 25,042 confirmed vehicle purchases tracked
- 397K+ buyer and dealer conversations recorded
- 81.6% of buyers used smartphones
- 63-day average purchase journey from enquiry to sale
- ₱1.23M average vehicle transaction value
- Dealers improved response speed by 66 minutes faster vs 2019
- Used car and motorcycle demand continued to grow online
Conclusion
The 2020 report confirms that digital automotive retail became essential in the Philippines. Even during a difficult year, consumers remained highly engaged online and relied on trusted platforms to shop, compare, finance, and buy vehicles. For brands and dealers, success increasingly depended on strong digital presence, fast lead handling, mobile-first experiences, and the ability to adapt to changing buyer behaviour.
Thank you! We’ll get back to you soon
We have received your message and will get back to you as soon as possible. Our team is dedicated to providing the best support and we appreciate your patience.
